We shape how design impacts today, for a better tomorrow.

Current Practice is an internationally recognised, multi award-winning brand and digital design studio based in Brisbane, Australia.

We work closely with brands across the globe, partnering with like-minded businesses, founders, individuals and start-ups to create considered, meticulous design solutions that make a meaningful impact to very the world around us.

Our Approach

01

Explore

Concept

We begin by learning anything and everything about your business, audience and objectives — uncovering what matters most and where opportunity exists. Through collaborative conversations, research and strategic thinking, we clarify your positioning, define success and establish a clear direction.

02

Design

Design

Guided by our insights, we develop a considered visual and verbal identity that reflects your brand’s intent and personality. We focus on clarity, craft and consistency — balancing creativity with restraint to produce work that feels confident and enduring.

03

Launch

Launch

We refine, finalise and prepare your brand for the real world, ensuring it’s implemented with care and consistency. From digital rollout to final asset delivery, we focus on detail, usability and longevity.

Selected Clients

Terraform,

Nike

Nike

Good Habits,

Hermès

Hermès

Worldpass,

Apple

Apple

Outskirts,

Google

Google

HandsOn,

Louis Vuitton

Louis Vuitton

Salt & Stem,

Chanel

Chanel

Webber,

Coca-Cola

Coca-Cola

Lumaura

Adidas

Adidas