Current Practice is a design studio specialised in branding. Through strategy and design, we partner with small businesses and individuals to help tell their story. 

In this project, we collaborated with an experimental health-tech brand named “Votra” to develop a visual identity that captured the intersection of technology, wellness, and human emotion. The client’s goal was to communicate a sense of refined sensitivity and future-forward aesthetics. Objectives included creating a logo system, art direction, and immersive visuals that expressed softness through industrial design cues.