Current Practice is a design studio specialised in branding. Through strategy and design, we partner with small businesses and individuals to help tell their story.
Outskirts
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Visual Identity
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2025
Outskirts is an outdoor company redefining modern outdoor goods through a refined, design-led lens, creating specialty coffee, brewing equipment, and small-batch camping accessories for those who move between city and nature. The brand was built to sit apart from traditional outdoor tropes, focusing instead on material honesty, restraint, and longevity, with every product designed to endure, age well, and earn its place over time — a philosophy captured in the idea of Designed to Outlast.
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Outskirts
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Visual Identity
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2025
Outskirts is an outdoor company redefining modern outdoor goods through a refined, design-led lens, creating specialty coffee, brewing equipment, and small-batch camping accessories for those who move between city and nature. The brand was built to sit apart from traditional outdoor tropes, focusing instead on material honesty, restraint, and longevity, with every product designed to endure, age well, and earn its place over time — a philosophy captured in the idea of Designed to Outlast.
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Good Habits
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Visual Identity
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2025
Good Habits is a community-focused Pilates and strength studio in Amsterdam, built around the idea that meaningful movement starts with supportive routines and good company. The brand balances warmth and energy, combining expressive typography, clean visuals and a friendly tone of voice to create a space that feels uplifting, inclusive and habit-forming.
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Good Habits
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Visual Identity
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2025
Good Habits is a community-focused Pilates and strength studio in Amsterdam, built around the idea that meaningful movement starts with supportive routines and good company. The brand balances warmth and energy, combining expressive typography, clean visuals and a friendly tone of voice to create a space that feels uplifting, inclusive and habit-forming.
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Lumaura Psychology
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Visual Identity
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2025
Lumaura is a psychology brand shaped to feel calm, warm and deeply human. The identity is built around clarity and emotional softness, reflecting the brand’s focus on personal growth and inner connection. Visual expression, language and structure balance professionalism with empathy — creating a space that feels safe, supportive and grounded for clients seeking guidance, healing and change.
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Lumaura Psychology
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Visual Identity
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2025
Lumaura is a psychology brand shaped to feel calm, warm and deeply human. The identity is built around clarity and emotional softness, reflecting the brand’s focus on personal growth and inner connection. Visual expression, language and structure balance professionalism with empathy — creating a space that feels safe, supportive and grounded for clients seeking guidance, healing and change.
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Club Martyn
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Visual Identity
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2024
Club Martyn is a pilates grip-sock brand defined by movement, style and confidence. The rebrand elevated the product from a functional accessory to a fashion-driven sports lifestyle item. Bold typography, energetic colour and strong art direction capture the feeling of rhythm, sweat and expression — bringing a playful edge to the pilates world and creating a brand built to move.
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Club Martyn
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Visual Identity
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2024
Club Martyn is a pilates grip-sock brand defined by movement, style and confidence. The rebrand elevated the product from a functional accessory to a fashion-driven sports lifestyle item. Bold typography, energetic colour and strong art direction capture the feeling of rhythm, sweat and expression — bringing a playful edge to the pilates world and creating a brand built to move.
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Salt & Stem
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Visual Identity
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2025
Salt & Stem is a boutique floral studio based on the Gold Coast, offering refined arrangements that blend elegance with natural expression. The visual identity is delicate and intentional, emphasising beauty through restraint and thoughtful detail. The result is a brand that feels slow, romantic and artisanal — one that honours both the artistry of floristry and the emotion behind every stem.
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Salt & Stem
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Visual Identity
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2025
Salt & Stem is a boutique floral studio based on the Gold Coast, offering refined arrangements that blend elegance with natural expression. The visual identity is delicate and intentional, emphasising beauty through restraint and thoughtful detail. The result is a brand that feels slow, romantic and artisanal — one that honours both the artistry of floristry and the emotion behind every stem.
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HandsOn
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Visual Identity
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2025
HandsOn is a multidisciplinary allied health provider offering hand therapy, physiotherapy and exercise physiology across Queensland. The brand refresh established a more contemporary, approachable identity to reflect their expansion beyond specialist hand therapy and into broader injury rehabilitation and wellness services. Insight-led strategy, a refined visual system and cohesive tone of voice position HandsOn as trusted experts with genuine care at the core of their practice.
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HandsOn
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Visual Identity
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2025
HandsOn is a multidisciplinary allied health provider offering hand therapy, physiotherapy and exercise physiology across Queensland. The brand refresh established a more contemporary, approachable identity to reflect their expansion beyond specialist hand therapy and into broader injury rehabilitation and wellness services. Insight-led strategy, a refined visual system and cohesive tone of voice position HandsOn as trusted experts with genuine care at the core of their practice.
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Webber Equipment
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Visual Identity
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2022
Webber Equipment is a global supplier of equipment for commercial and industrial applications. The visual identity is minimal, strong and grounded — reflecting the brand’s reputation for capability and resilience. With a clean mark and a robust typographic system, the brand feels established and confident, reinforcing reliability in supply, scale and long-term industry trust.
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Webber Equipment
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Visual Identity
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2022
Webber Equipment is a global supplier of equipment for commercial and industrial applications. The visual identity is minimal, strong and grounded — reflecting the brand’s reputation for capability and resilience. With a clean mark and a robust typographic system, the brand feels established and confident, reinforcing reliability in supply, scale and long-term industry trust.
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TRUEPROOF
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Visual Identity
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2024
Trueproof provides high-quality waterproofing solutions built on expertise, durability and trust. The identity focuses on precision and reliability, supported by a graphic system that feels structured, practical and confidently engineered. The brand delivers clarity across touchpoints, presenting Trueproof as a dependable partner for builders, developers and homeowners who value quality work done right.
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TRUEPROOF
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Visual Identity
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2024
Trueproof provides high-quality waterproofing solutions built on expertise, durability and trust. The identity focuses on precision and reliability, supported by a graphic system that feels structured, practical and confidently engineered. The brand delivers clarity across touchpoints, presenting Trueproof as a dependable partner for builders, developers and homeowners who value quality work done right.
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